Dear social media marketer, Pardon me while I vent for a moment … You see, I’ve been following you on social media for a while. I’ve used your product, and I like it. So I decided to follow your brand. I regret that now. I understand you are a business. You need to pump up […]
How this nonprofit is stockpiling content on a shoestring
July 10, 2014 by Leave a Comment
You know it’s true, right? You know you need to be marketing online to get new customers. You know you need to be marketing online to build awareness of your brand. And you know your competitors will get the inside track if you aren’t present. It’s what you don’t know that’s holding you back. If you […]
The awful truth about succeeding with content in 2014
June 26, 2014 by Leave a Comment
Content marketing is about way more than delivering information these days. Sure, how-to and list posts still get some notice. But not like they once did. We’ve all seen too many of them. So has your target audience. Cyberspace is evolving. And to succeed with content marketing you have to evolve with it. The bottom […]
Dad’s old-school marketing lessons for today
June 9, 2014 by Leave a Comment
Maybe father knows best after all. When it comes to marketing savvy, mine did. He also had a way of repeating himself that could drive a kid crazy. I heard the same stories, the same platitudes over and over again. It’s a wonder I don’t need special glasses from all the eye rolling I did […]
