Let’s cut to the chase, shall we? It’s a bummer to be ignored. I mean, you put a lot of work into producing content for your website, your emails, your social media networks. That’s where you meet most of your prospects today. When they show little interest, when your content goes unread and unshared, it […]
Beat content apathy with audience-building tactics from the newsroom
August 28, 2014 by Leave a Comment
Dad’s old-school marketing lessons for today
June 9, 2014 by Leave a Comment
Maybe father knows best after all. When it comes to marketing savvy, mine did. He also had a way of repeating himself that could drive a kid crazy. I heard the same stories, the same platitudes over and over again. It’s a wonder I don’t need special glasses from all the eye rolling I did […]
Brand journalism, yesterday and today
October 22, 2013 by Leave a Comment
My first marketing mentor was fond of saying, “The old is forever new.” I think he would be fascinated by the concept of brand journalism today. He’d consider it old-school. Except for the technology, of course. Back in the 1970s he founded a direct marketing agency that was among the first to produce hybrid direct […]
