Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin
Your story helps people to know you, to like you, and to trust you. Trust is the Holy Grail to getting them to buy. Content marketing helps you to earn that trust.
It used to be good enough to just push advertising messages out into the market and create awareness that made you top of mind. But that doesn’t work anymore. There is too much information and people have too many choices for you to stand out that way. The internet has changed everything.
The way people shop today has changed dramatically. They control the process. They start by searching for information online. And they aren’t searching for your advertising pitch.
Instead, they are searching for useful content that helps them make an informed buying decision. That puts customers in the driver’s seat. The cold reality is if they don’t find answers to what they need to know from you, they will find them somewhere else. And that is likely where they will go when they are ready to buy.
Content marketing is your way to guide them through the process until they reach that decision point. Traditional advertising that interrupts people with self-promoting messages won’t. People hate ads. But they like to read and consume information that is helpful, useful, relevant and entertaining.
Your marketing content needs to tell a story that does all of that.
How I can help
Do you need to tell a better story about your business? One that people actually care about? Whether it’s content for your website or blog, your social media, email, podcast or print media, you need to earn the awareness and trust of those who might buy.
I work with you to develop a content marketing strategy that will help you:
- Reach customers where they are searching for information
- Reach customers where they are in the decision process
- Tell a story that matters to your audience
- Develop an editorial plan for creating content
- Drive profitable customer actions
I would love to work with you
If you would like to work with me to develop a content marketing strategy for building trust in your brand and growing sales, fill out the form below.
Endorsements from people who loved working with me
"It was a pleasure to work with John not only on day-to-day operations, but also on key projects that made a major impact to the organization. He was always able to deliver effectively from his deep well of classic and direct marketing experience!"
Todd Tagatz
Marketing Director, Katun Corporation
"John is a master of the art and science of B2B direct response marketing. His work served as a model for the rest of the team, especially in integrating consistent and effective communications across multiple channels. He really helped our group improve the level of our marketing and exceed our goals. Day-to-day John is a great communicator and team builder. He’s always willing to listen to others and to take the lead, when necessary, to keep projects moving. He was great to work with!"
Tim Brantner
Direct Marketing Manager, Mayo Clinic
"John is an incredibly talented marketer, storyteller and writer. He has the ability to create great direct marketing campaigns that generate results. He has a proven methodology of teaching potential customers, reaching potential customers and getting them to act. I would highly recommend him if you want to increase revenue and customer loyalty."
Daren Klum
CEO, Secured2 Corporation
"John was on “the edge” of the best ways to market products and ideas as they relate to internal business communications and business-to-business marketing and communications. I always knew where I stood with John. He gave good direction. He can do the left-brain detail-oriented stuff as well as the right-brain creative stuff."
Carol Pettitt
Principal, Carol Pettitt Communications
"John’s ability to explore market conditions as well as customer need made him very successful as a product marketing manager. His drive to understand the market and industry trends made my job of selling products he managed that much easier. I highly recommend John."
Chad Johnston
Project Manager, CenturyLink
"John’s work was brilliant. I loved his process for taking everything that was in my head and bringing out the most important information for my marketing message."
Stacy Pearson
President, Protected Future
"As my client and day-to-day contact, I found John to be a very unique person, having both the detail orientation to get things done and the vision to plot where all this is going. His talents are multi-dimensional. He is comfortable and conversant as a hard-nosed businessman, a creative, and a people-oriented manager. I admire and respect John’s accomplishments and potential."
Scott Hornstein
CMO Consultant, b2p Partners
"John is a professional who understands how the worlds of marketing and sales can work together to deliver strong revenue. His attention to detail, willingness to listen, and sense of humor made him a preferred marketing resource in the Sales Department."
Paul Kramer
Inside Sales Manager, Thomson Reuters
"John worked with my team at Thomson on Marketing Communications consulting projects and product marketing, and did an excellent job. He was very thorough in his work and delivered his product on time. Great guy to boot!"
Jeff Patrias
VP Global Creative Services, Thomson Reuters
"John is a disciplined manager with excellent direct response experience. He is organized and results-oriented."
Jane VanTassel
Marketing Director, Thomson Reuters
"John was quick to pick up on our mission, core values and audience and translate it into a marketing strategy. He helped us define our brand voice and how to use it in all our marketing – in print and on the Web. He led the charge in bringing our website up to date with search-optimized, customer-focused content. In addition to his insights on marketing and technology, he also had an organized plan for how to make it all happen. The thing I appreciate most about John is the authentic, principled person he is and how that is reflected in his work."
Jerome Meeds
Executive Director, Dunrovin Retreat Center
"John’s skills have been a perfect fit for Thomson Reuters Marketing Services. Any organization would be fortunate to have his mix of creativity, strong work ethic and strategic thinking."
Joe Andrews
VP Brand & Marketing Communications, Thomson Reuters
"John was always very responsive to Sales Reps and customers. He was a terrific listener and very interested in delivering tools and information necessary for achieving success."
Barry Link
Sales Manager, Katun Corporation
