Is direct marketing still relevant in the Internet Age? In these heady times of digital disruption some marketing pundits and thought leader wannabes say it’s not. Some even declare direct marketing is dead. How do they arrive at this? Their assumption is based on a fundamental misunderstanding of what direct marketing is. Digital natives are […]
One mistake the ‘smart kids’ make with integrated marketing
April 16, 2015 by Leave a Comment
It’s like the Rubik’s Cube of marketing, only harder to solve. The smart kids are already at work organizing pieces of the puzzle, trying to find the solution to integrated marketing for the digital age. They are building models that look a lot like integrated marketing from the 90s, but with a focus on digital […]
The heart of marketing ROI in the digital age
February 26, 2015 by Leave a Comment
A measly eight percent of companies claim they can determine the ROI of social media spend. They’re probably lying. Taking a traditional approach to measuring the ROI of social media isn’t based on reality. How can you track the sales revenue from a Facebook post or a tweet? You can’t do it any more than […]
The awful truth about succeeding with content in 2014
June 26, 2014 by Leave a Comment
Content marketing is about way more than delivering information these days. Sure, how-to and list posts still get some notice. But not like they once did. We’ve all seen too many of them. So has your target audience. Cyberspace is evolving. And to succeed with content marketing you have to evolve with it. The bottom […]
