It is like being in the Twilight Zone. You’re sequestered in a room with a half-dozen other business smarties toiling away at one of the toughest, most frustrating assignments you’ve faced in a long time. You’ve been tasked with describing your entire company in short sound bites that define your business. It should be simple […]
The heart of marketing ROI in the digital age
February 26, 2015 by Leave a Comment
A measly eight percent of companies claim they can determine the ROI of social media spend. They’re probably lying. Taking a traditional approach to measuring the ROI of social media isn’t based on reality. How can you track the sales revenue from a Facebook post or a tweet? You can’t do it any more than […]
What Taylor Swift can teach us about marketing with heart
February 12, 2015 by Leave a Comment
Heart marketing is much more than touchy-feely emotional pandering to customers. It is smart business. For example, look at Taylor Swift. Not only is she a gifted musician, singer and songwriter, but she is also a savvy marketer. She has 140 million followers on Facebook, Twitter, Instagram, YouTube and Tumblr. But it’s not the size of […]
This is the Heart of Marketing
February 9, 2015 by Leave a Comment
“Most businesses are merely reacting to the rapid evolution of technology, rather than trying to create engaged customer experiences throughout the life-cycle.” – Brian Solis This quote from Brian Solis is a neat summary of several conversations I have had with my colleague and friend Jayme Soulati over the past year and a half. Technology […]
