What if? Two short words that can keep you awake at night. A common ‘what if’ for business owners is this: “What if somebody on my social media marketing team posts something that causes a PR firestorm?” You’ve heard the horror stories. And you don’t want to be one of those companies whose brand reputation […]
Blogger insights this week: Creating content that speaks to your audience
May 16, 2014 by Leave a Comment
Content marketing is entering its adolescence. The needs of the market have matured quickly. It is no longer enough to build a content strategy based on search optimization and keyword research. Content discovery is still important. But we’ve entered into a new phase where the content experience determines our success. Most content marketers have figured […]
Blogger insights this week: Brand messaging for the Social Web
April 28, 2014 by Leave a Comment
You know it’s true. To build your brand and engage with customers on social media you need to tell stories. If you’ve been marketing on social media for a while, you’ve probably heard the benefits of brand storytelling: It humanizes your brand It gets people’s attention It builds trust for your brand It makes your […]
Blogger insights this week: Surviving the Facebook marketing apocalypse
March 28, 2014 by Leave a Comment
Mom used to say “Life’s not fair, and the sooner you get that through your head, the better off you’ll be.” I’m sure that’s what she’d tell Facebook marketers today. Since Facebook announced algorithm changes to its News Feed earlier this year there has been weeping and gnashing of teeth by social media marketers. Cries […]
