You’ve got to be very careful if you don’t know where you are going, because you might not get there. – Yogi Berra
Your marketing strategy tells you where you are going and how you will get there. Without a written plan you will most likely end up someplace else. You’ll also end up wasting time and money on marketing that doesn’t do what you need it to do. Unfortunately that happens far too often with a lot of companies. Why?
Because writing a marketing plan is hard work. But the effort pays off in big ways.
Your marketing plan is the roadmap to achieving your business objectives. It will guide you to:
- Choose the right tactics and channels to reach new customers
- Define the unique value you have to offer them
- Clarify your brand message
- Focus on the right metrics to measure success
Best of all, writing a marketing plan will help you make smarter business decisions. Writing a plan educates you in a way nothing else can. The planning process teaches you to think strategically about your business and helps you to focus on activities that will accomplish your objectives.
How I can help
If you need to revisit or refresh your marketing plan, or need to develop one from scratch, I can lead you through a disciplined planning process to create a strategy tailored to your business. I work with you to document the core elements of your strategy:
- The business objectives that will drive your entire strategy
- The market analysis that will define your current business situation/challenge
- The competitive analysis that will outline the positioning of all players in your market
- The communication strategy that will outline messages and channels to reach your desired customers
- The schedule for implementing marketing tactics
- The budget for executing the marketing strategy
- The metrics for measuring results against your business objectives
I would love to work with you
If you would like to work with me to develop a marketing strategy for growing your business, fill out the form below.
Endorsements from people who loved working with me
"John’s ability to explore market conditions as well as customer need made him very successful as a product marketing manager. His drive to understand the market and industry trends made my job of selling products he managed that much easier. I highly recommend John."
Chad Johnston
Project Manager, CenturyLink
"John was quick to pick up on our mission, core values and audience and translate it into a marketing strategy. He helped us define our brand voice and how to use it in all our marketing – in print and on the Web. He led the charge in bringing our website up to date with search-optimized, customer-focused content. In addition to his insights on marketing and technology, he also had an organized plan for how to make it all happen. The thing I appreciate most about John is the authentic, principled person he is and how that is reflected in his work."
Jerome Meeds
Executive Director, Dunrovin Retreat Center
"John is a disciplined manager with excellent direct response experience. He is organized and results-oriented."
Jane VanTassel
Marketing Director, Thomson Reuters
"It was a pleasure to work with John not only on day-to-day operations, but also on key projects that made a major impact to the organization. He was always able to deliver effectively from his deep well of classic and direct marketing experience!"
Todd Tagatz
Marketing Director, Katun Corporation
"John was always very responsive to Sales Reps and customers. He was a terrific listener and very interested in delivering tools and information necessary for achieving success."
Barry Link
Sales Manager, Katun Corporation
"John is an incredibly talented marketer, storyteller and writer. He has the ability to create great direct marketing campaigns that generate results. He has a proven methodology of teaching potential customers, reaching potential customers and getting them to act. I would highly recommend him if you want to increase revenue and customer loyalty."
Daren Klum
CEO, Secured2 Corporation
"John’s skills have been a perfect fit for Thomson Reuters Marketing Services. Any organization would be fortunate to have his mix of creativity, strong work ethic and strategic thinking."
Joe Andrews
VP Brand & Marketing Communications, Thomson Reuters
"John’s work was brilliant. I loved his process for taking everything that was in my head and bringing out the most important information for my marketing message."
Stacy Pearson
President, Protected Future
"As my client and day-to-day contact, I found John to be a very unique person, having both the detail orientation to get things done and the vision to plot where all this is going. His talents are multi-dimensional. He is comfortable and conversant as a hard-nosed businessman, a creative, and a people-oriented manager. I admire and respect John’s accomplishments and potential."
Scott Hornstein
CMO Consultant, b2p Partners
"John is a professional who understands how the worlds of marketing and sales can work together to deliver strong revenue. His attention to detail, willingness to listen, and sense of humor made him a preferred marketing resource in the Sales Department."
Paul Kramer
Inside Sales Manager, Thomson Reuters
"John is a master of the art and science of B2B direct response marketing. His work served as a model for the rest of the team, especially in integrating consistent and effective communications across multiple channels. He really helped our group improve the level of our marketing and exceed our goals. Day-to-day John is a great communicator and team builder. He’s always willing to listen to others and to take the lead, when necessary, to keep projects moving. He was great to work with!"
Tim Brantner
Direct Marketing Manager, Mayo Clinic
"John was on “the edge” of the best ways to market products and ideas as they relate to internal business communications and business-to-business marketing and communications. I always knew where I stood with John. He gave good direction. He can do the left-brain detail-oriented stuff as well as the right-brain creative stuff."
Carol Pettitt
Principal, Carol Pettitt Communications
"John worked with my team at Thomson on Marketing Communications consulting projects and product marketing, and did an excellent job. He was very thorough in his work and delivered his product on time. Great guy to boot!"
Jeff Patrias
VP Global Creative Services, Thomson Reuters
