Blog - Digital Heart

Meaningful experience is the end game

April 19, 2016 by John Gregory Olson Leave a Comment

Customers experience your brand in many ways. It’s in how your product works, how it feels, how easy it is to use … It’s in how you resolve a complaint … It’s in how easy it is to find an answer on your website … It’s in the colors inside your store, on your signs, […]

Filed Under: Strategy Tagged With: Customer Experience, customer loyalty, Empathy, relationship marketing, word of mouth

Love is the ultimate market disruptor

April 4, 2016 by John Gregory Olson Leave a Comment

Here’s an old idea for growing and sustaining a business in the shiny new digital world: Spread some love. Love is much more than an emotion. It is an action word. Love puts the interests of customers and stakeholders ahead of short term business interests. A business operating in love will look for products for its […]

Filed Under: Heart Marketing, Strategy Tagged With: content marketing, Customer Experience, customer loyalty, Empathy, marketing strategy

Direct marketing is alive and well on the internet

July 14, 2015 by John Gregory Olson Leave a Comment

Is direct marketing still relevant in the Internet Age? In these heady times of digital disruption some marketing pundits and thought leader wannabes say it’s not. Some even declare direct marketing is dead. How do they arrive at this? Their assumption is based on a fundamental misunderstanding of what direct marketing is. Digital natives are […]

Filed Under: Podcast, Strategy Tagged With: content marketing, Customer Experience, Digital Marketing, Direct Marketing, integrated digital marketing, integrated marketing communications, relationship marketing, social media marketing

A rescue plan to revive your dead blog

June 16, 2015 by Claire Freier Leave a Comment

Guest post by Heart of Marketing intern Claire Freier What would happen if you entered a marathon the day of the race with no training, no plan, no preparation? You’d likely expire in a heap of exhaustion long before reaching the finish line. That’s what happens with many business blogs. They launch with enthusiasm and […]

Filed Under: Blogging, Podcast Tagged With: blogging, Business Blog, content marketing, publishing, strategic planning

The evolution of quality content: From discovery to experience

June 11, 2015 by John Gregory Olson Leave a Comment

In the beginning marketers created content. The content was without form and substance; and chaos was on the face of the internet. Then Google said, “Let there be algorithms.” And Google called the algorithms ‘SERP’. This brought order to the chaos and the marketers saw that it was good. Then the marketers optimized the content […]

Filed Under: Content Marketing, Podcast Tagged With: branding, content marketing, Customer Experience, Quality Content, search engine optimization

Ready for primetime? How to revive a comatose Twitter account for a live chat in 30 days

May 5, 2015 by John Gregory Olson Leave a Comment

Here’s a challenge for you: A client in a highly regulated industry just learned they are going to be featured in a primetime story on 20/20. It’s a rare public relations opportunity to shine in their industry. They’ve asked you to help get maximum exposure for them on Twitter. There’s just one little problem. Before […]

Filed Under: Podcast, Social Media Tagged With: branding, Engagement, Influence, marketing strategy, multichannel marketing, Public Relations, publicity, real-time marketing, social media marketing, twitter

Buyer personas for selling toilet cleaner (and other marketing dirty work)

April 22, 2015 by John Gregory Olson Leave a Comment

It started out innocently enough. We were having an earnest conversation about the ABCs of buyer personas: what they are, the business benefits they bring, and how to create them. We were well on our way to another informative discussion. Then it got weird. Jayme introduced an article from the Wall Street Journal titled Trying […]

Filed Under: Podcast, Strategy Tagged With: Advertising, branding, buyer persona, content marketing, integrated marketing communications, marketing strategy

One mistake the ‘smart kids’ make with integrated marketing

April 16, 2015 by John Gregory Olson Leave a Comment

It’s like the Rubik’s Cube of marketing, only harder to solve. The smart kids are already at work organizing pieces of the puzzle, trying to find the solution to integrated marketing for the digital age. They are building models that look a lot like integrated marketing from the 90s, but with a focus on digital […]

Filed Under: Strategy Tagged With: content strategy, Customer Experience, Digital Marketing, earned media, integrated digital marketing, integrated marketing communications, marketing strategy, mobile marketing, multichannel marketing, omnichannel marketing, owned media, paid media

Insider secrets to content messaging that rings with relevance

April 7, 2015 by John Gregory Olson Leave a Comment

It’s a tormenting thought, really. If you take any time out from your daily grind of producing content, it will catch up with you eventually. Is your content marketing truly significant to your audience? Or do they see it as just another helping of empty calories in the fast food line of irrelevant marketing messages […]

Filed Under: Content Marketing, Podcast Tagged With: Blog Content, branding, content marketing, integrated marketing communications, social media content, strategic planning

Uncover hidden gems that deliver a brand message ‘zinger’

March 26, 2015 by John Gregory Olson Leave a Comment

It is like being in the Twilight Zone. You’re sequestered in a room with a half-dozen other business smarties toiling away at one of the toughest, most frustrating assignments you’ve faced in a long time. You’ve been tasked with describing your entire company in short sound bites that define your business. It should be simple […]

Filed Under: Podcast Tagged With: Advertising, branding, content marketing, integrated marketing communications, Message Mapping, Public Relations, social media marketing, storytelling

Meaningful experience is the end game

Love is the ultimate market disruptor

A rescue plan to revive your dead blog

The evolution of quality content: From discovery to experience

Buyer personas for selling toilet cleaner (and other marketing dirty work)

One mistake the ‘smart kids’ make with integrated marketing

JOHN GREGORY OLSON

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