Guest post by Heart of Marketing intern Claire Freier What would happen if you entered a marathon the day of the race with no training, no plan, no preparation? You’d likely expire in a heap of exhaustion long before reaching the finish line. That’s what happens with many business blogs. They launch with enthusiasm and […]
Insider secrets to content messaging that rings with relevance
It’s a tormenting thought, really. If you take any time out from your daily grind of producing content, it will catch up with you eventually. Is your content marketing truly significant to your audience? Or do they see it as just another helping of empty calories in the fast food line of irrelevant marketing messages […]