The Web enables you to create interactive dialogs with customers and prospects. But they don’t want to be rushed into a relationship. You still have to earn it. The age of skepticism has been with us for years. It began well before social media and all the other digital marketing channels we have today. You […]
106 all-time great advertising headlines you can use to get more readers to your blog
November 5, 2013 by 3 Comments
With so many excellent articles out there on how to write “killer” headlines for your blog, why should you read this one? I can give you 106 reasons. Over the years I have built quite a swipe file of headlines and other copywriting examples as a handy reference to inspire my own work. One of […]
Brand journalism, yesterday and today
October 22, 2013 by Leave a Comment
My first marketing mentor was fond of saying, “The old is forever new.” I think he would be fascinated by the concept of brand journalism today. He’d consider it old-school. Except for the technology, of course. Back in the 1970s he founded a direct marketing agency that was among the first to produce hybrid direct […]
