A simple truth to growing sales is to be where customers and prospects are and to give them information relevant to their wants and needs. If you aren’t on social media, you’re blowing a huge opportunity to do that. How huge is the opportunity? Fresh data from Digital Buzz gives you some eye-popping insight. Here […]
Brand journalism, yesterday and today
October 22, 2013 by Leave a Comment
My first marketing mentor was fond of saying, “The old is forever new.” I think he would be fascinated by the concept of brand journalism today. He’d consider it old-school. Except for the technology, of course. Back in the 1970s he founded a direct marketing agency that was among the first to produce hybrid direct […]
