Today there is one commandment of marketing success. Get it right and everything falls into place. Miss it, and all of your marketing efforts are in vain. It is the foundation to building relationships with customers and prospective customers. The First Commandment of Marketing is: Love thy customer. That’s right, I dropped the L-bomb. Love […]
Customer love never fails
Filed Under: Heart Marketing Tagged With: Customer, customer loyalty, customer relationships, Dale Carnegie, integrated marketing communications, Jay Baer, Jayme Soulati, relationship marketing, showrooming, Youtility
11 digital marketing principles for earning the trust of skeptical customers

The Web enables you to create interactive dialogs with customers and prospects. But they don’t want to be rushed into a relationship. You still have to earn it. The age of skepticism has been with us for years. It began well before social media and all the other digital marketing channels we have today. You […]
Filed Under: Strategy Tagged With: Advertising, Channel, Customer, Customer Relationship Management, Digital Marketing, Direct Marketing, Interactive marketing, Lester Wunderman, Marketing, Marketing Channel, social media