My first marketing mentor was fond of saying, “The old is forever new.” I think he would be fascinated by the concept of brand journalism today. He’d consider it old-school. Except for the technology, of course. Back in the 1970s he founded a direct marketing agency that was among the first to produce hybrid direct […]
Brand journalism, yesterday and today
Filed Under: Content Marketing Tagged With: Advertising, blogging, Brand, brand journalism, Branded Content, branding, content marketing, Content Strategies, David Meerman Scott, Direct Marketing, direct response, Editorial Content, newsletters, storytelling, Web Content
