What makes a social media marketing campaign awesome? It depends on who you ask, but most answers fall into two camps. One camp is inclined to evaluate the creative way it uses social media to build brand and PR buzz. The other is focused on how the campaign grows customers and sales. One thing is […]
Why content marketing flops
December 12, 2013 by Leave a Comment
You don’t have to be a dummy to make the most common mistake in marketing. Lots of smart people do it every day. In fact, it is often because they know so much about their business that they fall into a trap that makes their content marketing a big old belly flop. That trap is […]
Winning with content marketing: How to think up game-changing content ideas like a Mad Man
November 19, 2013 by Leave a Comment
Content marketing is the great leveler today. You don’t need big-time resources to compete with bigger organizations. What you need is relevant content your customers want, need and desire. Your ability to come up with original ideas for publishing content is the differentiator. Train your mind to produce better ideas and you can win the […]
Straight talk about content marketing for the reluctant business leader [Infographic]
November 14, 2013 by Leave a Comment
If you’ve been waiting to see if content marketing is just a passing fad before you jump in, your wait is over. Here are a few trends you can’t ignore. According to research by Forrester, B2B customers are 60-90 percent through the decision-making process by the time they contact a company about making a purchase. […]
