Dear social media marketer, Pardon me while I vent for a moment … You see, I’ve been following you on social media for a while. I’ve used your product, and I like it. So I decided to follow your brand. I regret that now. I understand you are a business. You need to pump up […]
Dad’s old-school marketing lessons for today
June 9, 2014 by Leave a Comment
Maybe father knows best after all. When it comes to marketing savvy, mine did. He also had a way of repeating himself that could drive a kid crazy. I heard the same stories, the same platitudes over and over again. It’s a wonder I don’t need special glasses from all the eye rolling I did […]
Customer love never fails
February 11, 2014 by Leave a Comment
Today there is one commandment of marketing success. Get it right and everything falls into place. Miss it, and all of your marketing efforts are in vain. It is the foundation to building relationships with customers and prospective customers. The First Commandment of Marketing is: Love thy customer. That’s right, I dropped the L-bomb. Love […]
Social media content: Secrets to Facebook engagement that actually gets you sales
January 15, 2014 by Leave a Comment
If your content strategy for marketing on Facebook is to drive sales with every update, you’re going to bomb. The same is true if your strategy is to engage for the sake of engagement. Somewhere in the middle of that spectrum lies the secret to social media marketing success. To the ROI-focused marketer, engagement is […]
