Is direct marketing still relevant in the Internet Age? In these heady times of digital disruption some marketing pundits and thought leader wannabes say it’s not. Some even declare direct marketing is dead. How do they arrive at this? Their assumption is based on a fundamental misunderstanding of what direct marketing is. Digital natives are […]
The heart of marketing ROI in the digital age
February 26, 2015 by Leave a Comment
A measly eight percent of companies claim they can determine the ROI of social media spend. They’re probably lying. Taking a traditional approach to measuring the ROI of social media isn’t based on reality. How can you track the sales revenue from a Facebook post or a tweet? You can’t do it any more than […]
What Taylor Swift can teach us about marketing with heart
February 12, 2015 by Leave a Comment
Heart marketing is much more than touchy-feely emotional pandering to customers. It is smart business. For example, look at Taylor Swift. Not only is she a gifted musician, singer and songwriter, but she is also a savvy marketer. She has 140 million followers on Facebook, Twitter, Instagram, YouTube and Tumblr. But it’s not the size of […]
This is the Heart of Marketing
February 9, 2015 by Leave a Comment
“Most businesses are merely reacting to the rapid evolution of technology, rather than trying to create engaged customer experiences throughout the life-cycle.” – Brian Solis This quote from Brian Solis is a neat summary of several conversations I have had with my colleague and friend Jayme Soulati over the past year and a half. Technology […]
