Content marketing is entering its adolescence. The needs of the market have matured quickly. It is no longer enough to build a content strategy based on search optimization and keyword research. Content discovery is still important. But we’ve entered into a new phase where the content experience determines our success. Most content marketers have figured […]
Blogger insights this week: Brand messaging for the Social Web
April 28, 2014 by Leave a Comment
You know it’s true. To build your brand and engage with customers on social media you need to tell stories. If you’ve been marketing on social media for a while, you’ve probably heard the benefits of brand storytelling: It humanizes your brand It gets people’s attention It builds trust for your brand It makes your […]
Blogger insights this week: Cracking the code on social selling
March 21, 2014 by Leave a Comment
How do you persuade a social media user into buying from you? That is one of the new selling challenges businesses are puzzling over today. Clearly people are not on social media to shop for products and services. They don’t want to see your advertising. And yet, that is where the prospects are. We are […]
Blogger insights this week: Content marketing and the new copywriter
March 7, 2014 by Leave a Comment
YouTube … Tumblr … Instagram … Pinterest … What is to become of the copywriter in the rising tide of visual content? It’s true, visual marketing is now the way of the Web. In response, the role of copywriters is evolving – as are the skills needed to succeed in content marketing. Two of my favorite […]
