It’s like the Rubik’s Cube of marketing, only harder to solve. The smart kids are already at work organizing pieces of the puzzle, trying to find the solution to integrated marketing for the digital age. They are building models that look a lot like integrated marketing from the 90s, but with a focus on digital […]
The secret to surviving technology disruptions
February 19, 2015 by Leave a Comment
Troubling thought, isn’t it? The idea that a new technology could come along at any time and disrupt your business … derail the comfortable status quo … maybe make you completely irrelevant to today’s customers. Are you ready to reimagine your business? Forbes says you better be. Last year it made the case that in […]
This is the Heart of Marketing
February 9, 2015 by Leave a Comment
“Most businesses are merely reacting to the rapid evolution of technology, rather than trying to create engaged customer experiences throughout the life-cycle.” – Brian Solis This quote from Brian Solis is a neat summary of several conversations I have had with my colleague and friend Jayme Soulati over the past year and a half. Technology […]
He risked his future on this content strategy. Would you have done it?
January 6, 2014 by Leave a Comment
What if you were to create content that helps your customers spend LESS time discovering your products? Content that leads them directly to their purchase destination, potentially cutting off opportunities to view other products that may lead to add-on sales? That is an approach to content marketing that turns conventional wisdom on its head. It […]
