May 30, 2024

The secret to surviving technology disruptions


Troubling thought, isn’t it?

The idea that a new technology could come along at any time and disrupt your business … derail the comfortable status quo … maybe make you completely irrelevant to today’s customers.

Are you ready to reimagine your business? Forbes says you better be.

Last year it made the case that in 2014 every business will be disrupted by open technology. The article outlines how technology is causing a shift away from the scale economy, where bigger is better. Today and in the future, “the function of an enterprise is no longer to create efficiency by organizing men and material, but to create value by directing passion and purpose.”

What does this mean for your business?

Find out in this episode of The Heart of Marketing.

While market disruptions are unavoidable, they don’t need to be cause for fear or panic. When you understand the root changes that are taking place, you can turn disruption into opportunity. How?

Bernadette Jiwa gives us a clue in her book Difference:

“The secret of disruptive innovations and business models isn’t that they disrupt an industry; it’s that they disrupt people. They change how people feel about something, in a way that’s enough to change how they behave.”

As we explore this idea, you also will learn:

  • What a full-scale industry disruption looks like
  • How to know if a new technology will actually disrupt your business
  • The single-most effective way to “plan” for a disruption to your business
  • Three ways your company can respond to technology disruptions in your industry
  • How building customer loyalty helps you survive during a market disruption

On the personal side, Jayme shares her experience dealing with ongoing disruption in her world of public relations. And I tell how a disruption in the office equipment industry changed the entire course of my career.

002: How to Avoid the Heartburn of Technology Disruption

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Show notes

Youtility: Why Smart Marketing is About Help not Hype by Jay Baer

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing by Lee Odden

In 2014, Every Business will be Disrupted by Open Technology

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