May 23, 2017

The awful truth about succeeding with content in 2014

Content marketing is about way more than delivering information these days. Sure, how-to and list posts still get some notice. But not like they once did. We’ve all seen too many of them. So has your target audience. Cyberspace is evolving. And to succeed with content marketing you have to evolve with it. The bottom […]

The complete guide to optimizing content for people

Powerhouse blogging is equal parts content and delivery. You can have all the brilliant insights in the world. But if you can’t deliver your message in a way that connects with readers, your content will fade into the abyss. That’s what differentiates elite, A-list bloggers from the average schmo. They know how to make their […]

Diabolical cliffhangers that compel people to read on

Ever get a nagging feeling no one is paying attention to your blog? You put in the work. You publish regularly. You promote your posts on social media. You write carefully crafted content for building an audience for your brand. Still you wonder if anybody actually reads it. Here is the cold, hard truth. It’s […]

Web copy: 100 artful ways to convert online prospects to online customers

  Need, want or desire? Savvy digital marketers know the difference – and use it as a competitive advantage True or false: Web copy that focuses on customer need and product benefit is your best bet for getting a response and driving conversions? If you said ‘true,’ congratulations. You are half right. It’s true, Web […]