Here’s a challenge for you: A client in a highly regulated industry just learned they are going to be featured in a primetime story on 20/20. It’s a rare public relations opportunity to shine in their industry. They’ve asked you to help get maximum exposure for them on Twitter. There’s just one little problem. Before […]
Blogger insights this week: Guest blogging under the microscope
January 24, 2014 by Leave a Comment
Spotlight: Is guest blogging done? Matt Cutts, head of Google Webspam, started some content marketing buzz this week with his comments on guest blogging run amok. The quote that started tongues wagging (and some hearts palpitating) was: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t […]
The science behind word-of-mouth that ignites customer referrals [Infographic]
November 25, 2013 by Leave a Comment
People will talk. What they say about your brand on social media has a direct impact on your bottom line. In fact, word-of-mouth is still the most influential factor in driving purchase decisions. Consider these findings: A Neilson study found 92 percent of people trust recommendations from friends more than all other forms of marketing. […]
Thank you marketing on social media: 4 things you should do every day
November 21, 2013 by Leave a Comment
Four expert insights on giving thanks to your customers all year round on social media Social media exposes one of the biggest challenges to digital marketing success businesses face today. That is to break from a transactional mentality and shift into a relational mentality. The transactional mentality focuses on getting. So a lot of effort […]
