People will talk. What they say about your brand on social media has a direct impact on your bottom line. In fact, word-of-mouth is still the most influential factor in driving purchase decisions. Consider these findings: A Neilson study found 92 percent of people trust recommendations from friends more than all other forms of marketing. […]
The science behind word-of-mouth that ignites customer referrals [Infographic]
Filed Under: Influence Tagged With: Brand, Customer Referral, customer service, Infographic, Peter Shankman, Real-time Web, social media, social media marketing, tweets, twitter, word of mouth, Word Of Mouth Marketing
I tweet, therefore I brand: Your simple guide to looking good and getting clicks on Twitter
Mom was right, appearances do matter. She couldn’t have anticipated a world with social media when she said it. But it applies there too. Each tweet in your Twitter stream is a 140-character snapshot of your brand. There are other important factors to your Twitter success like sharing great content, optimizing your profile and engaging […]
Filed Under: Social Media Tagged With: Brand, Brand Consistency, Brand Identity, branding, Hashtag, Readability, social media, Tweet, tweets, twitter