March 20, 2019

I tweet, therefore I brand: Your simple guide to looking good and getting clicks on Twitter

Mom was right, appearances do matter. She couldn’t have anticipated a world with social media when she said it. But it applies there too. Each tweet in your Twitter stream is a 140-character snapshot of your brand. There are other important factors to your Twitter success like sharing great content, optimizing your profile and engaging […]

The surprising rewards of going the extra mile

Going the extra mile is most-commonly associated with the merits of hard work and extra effort. That’s only a partial understanding of the original idea. Like many expressions, “going the extra mile” originates from a bible story. In Matthew, Jesus teaches his disciples the principles of humility and a servant heart when he says, “Whoever […]