March 20, 2019

Blogger insights this week: Creating content that speaks to your audience

Content marketing is entering its adolescence. The needs of the market have matured quickly. It is no longer enough to build a content strategy based on search optimization and keyword research. Content discovery is still important. But we’ve entered into a new phase where the content experience determines our success. Most content marketers have figured […]

Blogger insights this week: Content marketing and the new copywriter

YouTube … Tumblr … Instagram … Pinterest … What is to become of the copywriter in the rising tide of visual content? It’s true, visual marketing is now the way of the Web. In response, the role of copywriters is evolving – as are the skills needed to succeed in content marketing. Two of my favorite […]