How do you persuade a social media user into buying from you? That is one of the new selling challenges businesses are puzzling over today. Clearly people are not on social media to shop for products and services. They don’t want to see your advertising. And yet, that is where the prospects are. We are […]
Blogger insights this week: Content marketing and the new copywriter
March 7, 2014 by Leave a Comment
YouTube … Tumblr … Instagram … Pinterest … What is to become of the copywriter in the rising tide of visual content? It’s true, visual marketing is now the way of the Web. In response, the role of copywriters is evolving – as are the skills needed to succeed in content marketing. Two of my favorite […]
Blogger insights this week: The brain science of conversion optimization
February 28, 2014 by Leave a Comment
You could spend a lot of time on this page today, because there were some “wow” posts on the blogosphere this past week. Especially if you are a behavioral science geek. There were two that caught my attention because they both talk about brain science, storytelling and conversion optimization from slightly different angles. They are […]
Win more customers with less digital content. Mail a letter
February 27, 2014 by 1 Comment
In a rising tide of content fatigue, a direct mail letter can be a surprisingly effective way to acquire customers When everyone zigs, it’s time to zag. Today the big zig is online. And the volume of digital communications is staggering. On any given day 145 billion emails are sent. We have gone from seeing […]
