May 3, 2024

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Blogger insights this week: Guest blogging under the microscope

January 24, 2014 by Leave a Comment

Spotlight: Is guest blogging done? Matt Cutts, head of Google Webspam, started some content marketing buzz this week with his comments on guest blogging run amok. The quote that started tongues wagging (and some hearts palpitating) was: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t […]

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Power up your content marketing with brand stories: 4 ideas you can use today

December 23, 2013 by Leave a Comment

  Here are excerpts from four excellent books on content marketing and copywriting that give practical tips for telling stories to inspire and influence business audiences     Use the language of your audience You develop an unbreakable bond with your audience by using attention, empathy, storytelling and mirroring. You get attention with a compelling […]

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The Reader’s Digest school of blogging: Hook readers fast

December 18, 2013 by Leave a Comment

Stuck for ideas on writing an intro that hooks readers into your blog post? Here are six time-tested tactics you can steal Bloggers: you have eight seconds to grab your reader’s attention. It hardly seems fair, but that is the reality of life in the digital world. The average attention span of a Web user […]

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Business blogging: How storytellers turn humdrum content into fuel for leads

December 2, 2013 by Leave a Comment

There is good news and not-so-good news for business bloggers. The good news is your blog is one of the most powerful content marketing channels you have for engaging prospective customers and turning them into leads that convert to sales. One study found that small businesses that blog get 126% more leads than small businesses that […]

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