YouTube … Tumblr … Instagram … Pinterest … What is to become of the copywriter in the rising tide of visual content? It’s true, visual marketing is now the way of the Web. In response, the role of copywriters is evolving – as are the skills needed to succeed in content marketing. Two of my favorite […]
Business blogging: Get rid of ‘dead blog syndrome’ once and for all
January 29, 2014 by Leave a Comment
It’s a common scenario for many companies. Someone reads the latest statistics on the success others are having with business blogging. Maybe it’s the Hubspot report that says businesses that blog 3-5 times a month have twice the Web traffic and inbound leads of companies that don’t. Getting in on that action seems like a […]
