May 2, 2024

Posts Comments

Extending the brand experience

August 10, 2016 by Leave a Comment

Some brick and mortar retailers are trying to differentiate their brand by creating unique shopping experiences. Done well, this can be a smart strategy. One example is Origins beauty stores. Origins, owned by Estée Lauder Cos., has tapped into a consumer desire for experiences by encouraging slow shopping. It is a trend that encourages a leisurely browsing […]

Filed Under: Heart Marketing, Podcast Tagged With: , , , , , ,

Telling the story versus being the story

June 1, 2016 by Leave a Comment

The story you tell in advertising might make the things you sell sound better. But what really matters to people is how the things you sell make life better for them. It’s that experience that makes your story meaningful and authentic. Here is an example. MidModMen+friends is a Saint Paul, Minnesota retailer of restored mid-century […]

Filed Under: Heart Marketing, Podcast Tagged With: , , , , , , ,

Reimagining the ‘GO Digital’ blog

May 25, 2016 by Leave a Comment

I have exciting news to share. I’ve made some significant changes to the GO Digital blog, starting with the name. It is now called Digital Heart. Along with the name change, you will notice there is a new look and editorial focus. Why the change? Over the past two years I have focused much of […]

Filed Under: Blogging, Podcast Tagged With: , , , , , ,

Direct marketing is alive and well on the internet

July 14, 2015 by Leave a Comment

Is direct marketing still relevant in the Internet Age? In these heady times of digital disruption some marketing pundits and thought leader wannabes say it’s not. Some even declare direct marketing is dead. How do they arrive at this? Their assumption is based on a fundamental misunderstanding of what direct marketing is. Digital natives are […]

Filed Under: Podcast, Strategy Tagged With: , , , , , , ,
« Previous Page
Next Page »