Don’t leave your old content for dead. Instead, start your own content zombie apocalypse. Tap into the undead to: Draw new readers Generate traffic to your site Save time by repurposing content Stay engaged with your audience Remain relevant and reliable to your followers Here are eight ways to bring that dead content back to […]
Brand journalism, yesterday and today
October 22, 2013 by Leave a Comment
My first marketing mentor was fond of saying, “The old is forever new.” I think he would be fascinated by the concept of brand journalism today. He’d consider it old-school. Except for the technology, of course. Back in the 1970s he founded a direct marketing agency that was among the first to produce hybrid direct […]
You can learn a lot about brand storytelling from this classic direct response letter
October 16, 2013 by Leave a Comment
“On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future. “Recently, […]
