What if you were to create content that helps your customers spend LESS time discovering your products? Content that leads them directly to their purchase destination, potentially cutting off opportunities to view other products that may lead to add-on sales? That is an approach to content marketing that turns conventional wisdom on its head. It […]
He risked his future on this content strategy. Would you have done it?
January 6, 2014 by Leave a Comment
Power up your content marketing with brand stories: 4 ideas you can use today
December 23, 2013 by Leave a Comment
Here are excerpts from four excellent books on content marketing and copywriting that give practical tips for telling stories to inspire and influence business audiences Use the language of your audience You develop an unbreakable bond with your audience by using attention, empathy, storytelling and mirroring. You get attention with a compelling […]
The Zen of creating quality content your audience will love
December 10, 2013 by Leave a Comment
Tony Bennett’s lifetime of creating art is a model for creating content marketing that touches hearts and has timeless appeal Great marketing has always been equal parts art and science. That’s never been truer than with content marketing. You need to crunch the numbers and do the analysis to understand your market and your customers. […]
Straight talk about content marketing for the reluctant business leader [Infographic]
November 14, 2013 by Leave a Comment
If you’ve been waiting to see if content marketing is just a passing fad before you jump in, your wait is over. Here are a few trends you can’t ignore. According to research by Forrester, B2B customers are 60-90 percent through the decision-making process by the time they contact a company about making a purchase. […]
