Heart Marketing in a Digital World
Most marketers agree: planning is a drag. For most, the effort far outweighs the rewards. If not for the need to justify a budget, many of them wouldn’t write a marketing plan at all. One client summed up this sentiment at his company: “We write plans then tuck them away in a drawer until next […]
In content marketing, your ability to execute strategy is as important – if not more important – than the strategy itself. I had a marketing strategy professor who used to say, “A mediocre strategy with good execution beats a great strategy with poor execution every time.” He wasn’t promoting mediocre strategies. He was emphasizing the […]
Pop quiz: Your boss just discovered a treasure trove of white papers and PowerPoint presentations. She asks you to repurpose them for digital marketing. Immediately you run through a list of your options: Email/e-newsletter content Social media and Blog posts Video/multimedia content Landing page conversion offers Website pages Banner advertising/PPC Some others you haven’t thought of […]
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