April 13, 2024

Business blogging: How to turn a stodgy planning tool into an engine for blog content

Most marketers agree: planning is a drag. For most, the effort far outweighs the rewards. If not for the need to justify a budget, many of them wouldn’t write a marketing plan at all. One client summed up this sentiment at his company: “We write plans then tuck them away in a drawer until next […]

Business blogging: Get rid of ‘dead blog syndrome’ once and for all

It’s a common scenario for many companies. Someone reads the latest statistics on the success others are having with business blogging. Maybe it’s the Hubspot report that says businesses that blog 3-5 times a month have twice the  Web traffic and inbound leads of companies that don’t. Getting in on that action seems like a […]