You could spend a lot of time on this page today, because there were some “wow” posts on the blogosphere this past week. Especially if you are a behavioral science geek. There were two that caught my attention because they both talk about brain science, storytelling and conversion optimization from slightly different angles. They are […]
Win more customers with less digital content. Mail a letter
February 27, 2014 by 1 Comment
In a rising tide of content fatigue, a direct mail letter can be a surprisingly effective way to acquire customers When everyone zigs, it’s time to zag. Today the big zig is online. And the volume of digital communications is staggering. On any given day 145 billion emails are sent. We have gone from seeing […]
Blogger insights this week: The paradox of content frequency and content quality
January 31, 2014 by Leave a Comment
This week saw a continuation of commentary on two hot topics that will be blog fodder for a while. Mark Schaefer kept the discussion of ‘content shock’ going with another interesting post answering some of the arguments against the idea. I also spotted a few more noteworthy posts looking for meaning in the wake of […]
How to take charge of your social media mix [Infographic]
December 16, 2013 by Leave a Comment
Putting your brand story in the proper context is critical to successfully integrating your social media marketing Integrated marketing communications has always been a challenge for businesses. Before social media came along you had your hands full just integrating consistent brand messaging across traditional channels like advertising, public relations and direct mail. Add social media […]
