A measly eight percent of companies claim they can determine the ROI of social media spend. They’re probably lying. Taking a traditional approach to measuring the ROI of social media isn’t based on reality. How can you track the sales revenue from a Facebook post or a tweet? You can’t do it any more than […]
This is the Heart of Marketing
February 9, 2015 by Leave a Comment
“Most businesses are merely reacting to the rapid evolution of technology, rather than trying to create engaged customer experiences throughout the life-cycle.” – Brian Solis This quote from Brian Solis is a neat summary of several conversations I have had with my colleague and friend Jayme Soulati over the past year and a half. Technology […]
Beat content apathy with audience-building tactics from the newsroom
August 28, 2014 by Leave a Comment
Let’s cut to the chase, shall we? It’s a bummer to be ignored. I mean, you put a lot of work into producing content for your website, your emails, your social media networks. That’s where you meet most of your prospects today. When they show little interest, when your content goes unread and unshared, it […]
How this nonprofit is stockpiling content on a shoestring
July 10, 2014 by Leave a Comment
You know it’s true, right? You know you need to be marketing online to get new customers. You know you need to be marketing online to build awareness of your brand. And you know your competitors will get the inside track if you aren’t present. It’s what you don’t know that’s holding you back. If you […]
