Media is migrating to digital platforms, and that is a problem for traditional advertisers. It’s no surprise that people hate the clutter, the hype, and the interruption of advertising. But what has surprised advertisers is the extent to which they will go to block, skip, and avoid them. Digital media gives them more ways to […]
Ready for primetime? How to revive a comatose Twitter account for a live chat in 30 days
May 5, 2015 by Leave a Comment
Here’s a challenge for you: A client in a highly regulated industry just learned they are going to be featured in a primetime story on 20/20. It’s a rare public relations opportunity to shine in their industry. They’ve asked you to help get maximum exposure for them on Twitter. There’s just one little problem. Before […]
What Taylor Swift can teach us about marketing with heart
February 12, 2015 by Leave a Comment
Heart marketing is much more than touchy-feely emotional pandering to customers. It is smart business. For example, look at Taylor Swift. Not only is she a gifted musician, singer and songwriter, but she is also a savvy marketer. She has 140 million followers on Facebook, Twitter, Instagram, YouTube and Tumblr. But it’s not the size of […]
Social media content: Secrets to Facebook engagement that actually gets you sales
January 15, 2014 by Leave a Comment
If your content strategy for marketing on Facebook is to drive sales with every update, you’re going to bomb. The same is true if your strategy is to engage for the sake of engagement. Somewhere in the middle of that spectrum lies the secret to social media marketing success. To the ROI-focused marketer, engagement is […]
