March 29, 2017

Everyone wants to sit at Pedro’s Table

On the first morning of Tim’s Mexico vacation he walked out to the beach to watch the sunrise. Alone with the sound of the waves washing on the shore, he waited. Slowly the sun peeked over the horizon. It was six o’clock. Little did Tim know it was the dawning of a day that would […]

Don’t interrupt, add value

Time is not money. It has a far greater value than money. We can spend our money or lose our money, but we can always get more. Not so with our time. Once we spend a moment of time it is gone forever. That’s why interruptions are such an offense. An interruption says “Give me […]

The Hare Krishna guide to social media influence

Raise your hand if you’ve heard this social media marketing pearl: ‘You’ve got to give to get.’ It’s a common mantra of social media gurus today. The problem is too many followers meditate on only half of its meaning. In their hands it becomes a corrupted use of the reciprocity rule to influence others on […]

How to build epic word-of-mouth without leaping from space

On October 14, 2012 Felix Baumgartner plummeted 24 miles from the edge of space, landing safely on the earth.  He broke the record for the highest skydive in history. The epic event generated epic word-of-mouth for his sponsor Red Bull. Has Red Bull ruined social media for the rest of us? When the conversation turns […]