Here is a paradox for the times. A brand’s higher purpose is the reason it exists beyond making money. But brands that have a clearly understood higher purpose frequently have the greatest financial growth. That conclusion comes from a Millward Brown analysis of the 50 fastest growing brands over the 10-year period 2001-2011. All of the […]
Higher purpose matters to your customers and your sales
Filed Under: Featured, Heart Marketing, Podcast Tagged With: brand experience, brand strategy, Customer Experience, higher purpose, Millward Brown, mission statement, Red Bull
How to build epic word-of-mouth without leaping from space

On October 14, 2012 Felix Baumgartner plummeted 24 miles from the edge of space, landing safely on the earth. He broke the record for the highest skydive in history. The epic event generated epic word-of-mouth for his sponsor Red Bull. Has Red Bull ruined social media for the rest of us? When the conversation turns […]
Filed Under: Influence Tagged With: awareness, Influence, Joe Girard, Red Bull, social media, social media marketing, word of mouth, Word Of Mouth Marketing