The Voice. For those old enough to remember, it is the nickname that defined Frank Sinatra. There were many popular crooners during the time he made music, but none earned the distinction of being “The Voice.” Besides having a stand-out baritone, Sinatra perfected a style of delivering a song that made it uniquely his own – […]
Finding your voice: What every blogger can learn from Frank Sinatra
October 15, 2013 by Leave a Comment
How to be a first-rank wordsmith in the next 10 minutes
October 10, 2013 by Leave a Comment
Should you write “can you …” or “will you …”? “Brave” or “courageous”? “30 minutes” or “half an hour”? Is it a weakening redundancy to write “100% guaranteed”? I learned early on these are not trivial matters to a professional copywriter. Whether you are a DIY copywriter or you hire someone to write your content, […]
