With so many excellent articles out there on how to write “killer” headlines for your blog, why should you read this one? I can give you 106 reasons. Over the years I have built quite a swipe file of headlines and other copywriting examples as a handy reference to inspire my own work. One of […]
106 all-time great advertising headlines you can use to get more readers to your blog
Web copy: The false choice of brand vs. response
Beware the hype about hype copy. It can take you off strategy. Case in point is an article I saw recently titled The epic face-off in copywriting: hype vs. no-hype. It is a frontal attack on direct response copywriting masked as a critique of hype. I am surprised a commentary on the evils of hype […]
Web copy: What you don’t know will hurt you
There is a difference between Web copy and Web content. It is the difference between getting subscribers, clicks and customers – and being ignored. Or worse. Here is an example that illustrates the point. A year ago I was searching on LinkedIn for people with SEO expertise. When I went to the top ranked profile […]