March 29, 2024

106 all-time great advertising headlines you can use to get more readers to your blog

 With so many excellent articles out there on how to write “killer” headlines for your blog, why should you read this one? I can give you 106 reasons. Over the years I have built quite a swipe file of headlines and other copywriting examples as a handy reference to inspire my own work. One of […]

Web copy: The false choice of brand vs. response

Beware the hype about hype copy. It can take you off strategy. Case in point is an article I saw recently titled The epic face-off in copywriting: hype vs. no-hype. It is a frontal attack on direct response copywriting masked as a critique of hype. I am surprised a commentary on the evils of hype […]

9 keys to writing likeable content on your blog

Whenever the political season comes around there is a lot of discussion about the candidates’ likeability. For bloggers and content marketers this is a consideration for all seasons. One key to influencing people on your blog is the ability to present information in a way that builds likeability. People are more likely to agree with, follow […]

Web copy: What you don’t know will hurt you

There is a difference between Web copy and Web content. It is the difference between getting subscribers, clicks and customers – and being ignored. Or worse. Here is an example that illustrates the point. A year ago I was searching on LinkedIn for people with SEO expertise. When I went to the top ranked profile […]