May 3, 2024

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The Emmy winner’s guide to telling a simple brand story

February 5, 2014 by Leave a Comment

How I learned to turn multiple brand messages into a coherent brand story by watching television Who’d have thought watching my favorite sitcom would one day benefit a client? There are only two television programs I would set my calendar to. One of them is How I Met Your Mother. Not only is it entertaining, […]

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Make your story stand out in the expanding universe of social media

December 31, 2013 by Leave a Comment

The world is hooked on social media. Social networking has moved beyond the status of trend to become the norm. It has moved beyond Facebook and Twitter to an expanding universe of niche networks. In the process, the power to influence the market has shifted dramatically. People love their new power to engage with your […]

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Power up your content marketing with brand stories: 4 ideas you can use today

December 23, 2013 by Leave a Comment

  Here are excerpts from four excellent books on content marketing and copywriting that give practical tips for telling stories to inspire and influence business audiences     Use the language of your audience You develop an unbreakable bond with your audience by using attention, empathy, storytelling and mirroring. You get attention with a compelling […]

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Business blogging: How storytellers turn humdrum content into fuel for leads

December 2, 2013 by Leave a Comment

There is good news and not-so-good news for business bloggers. The good news is your blog is one of the most powerful content marketing channels you have for engaging prospective customers and turning them into leads that convert to sales. One study found that small businesses that blog get 126% more leads than small businesses that […]

Filed Under: Blogging Tagged With: , , , , , , , ,
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