It is like being in the Twilight Zone. You’re sequestered in a room with a half-dozen other business smarties toiling away at one of the toughest, most frustrating assignments you’ve faced in a long time. You’ve been tasked with describing your entire company in short sound bites that define your business. It should be simple […]
The brain science behind stories that grip your audience
March 24, 2015 by Leave a Comment
A story can save boring content – except when you tell it wrong Admit it. You’re a sucker for a good story, right? For good reason! Stories kindle your imagination. They make you feel something. No wonder content marketers have glommed onto storytelling as a way to pierce through the noise and clutter of the […]
Business blogging today: Is it still worth the effort?
March 10, 2015 by 2 Comments
You have to wonder. Has business blogging peaked? At last count, there were more than 75 million WordPress blogs and 170 million Tumblr blogs. And that’s not counting all the other blogging platforms out there. It makes you think. With all that noise from all those blogs, will it make any difference to my business […]
Blogger insights this week: The brain science of conversion optimization
February 28, 2014 by Leave a Comment
You could spend a lot of time on this page today, because there were some “wow” posts on the blogosphere this past week. Especially if you are a behavioral science geek. There were two that caught my attention because they both talk about brain science, storytelling and conversion optimization from slightly different angles. They are […]
