May 30, 2024

Branding and the “It” factor

Is there an “it” factor to building a brand and becoming known, or can anybody do it? That’s a question that has haunted Mark Schaefer for some time. So much so that he has decided to write a new book on the subject. Recently I had the opportunity to pick Mark’s brain to find out […]

Before you publish that blog post, remember just one thing

One thing. That’s it. Keeping your topic focused on one idea is critical to holding your audience. That means you will have to weed out important ideas that aren’t MOST important. In the process, you must be willing to discard a lot of great insights to let the key insight shine through. This is not […]