“What do you suppose makes an 89-year-old man want to keep working like this?” I wondered this recently as my wife and I sat in the historic State Theater in Minneapolis waiting for Tony Bennett to take the stage. It’s pretty remarkable if you think about it. He has been recording and performing music for […]
The covenant of trust
May 10, 2016 by Leave a Comment
People don’t just listen to what you say, they watch what you do. You get their attention when your mission and message line up with what they believe. They want to buy from a brand that shares the same values they have. It’s more than a transaction to them. It’s personal. When they choose your […]
That moment you made me feel important
April 26, 2016 by Leave a Comment
On the first morning of my stay at the Renaissance Hotel in Chicago I went to the restaurant for breakfast. I was seated at a table overlooking the downtown cityscape. The Chicago River, still green from St. Patrick’s Day, was tucked between the tall buildings and bustling streets a block away. The waiter, Ahmet was […]
Meaningful experience is the end game
April 19, 2016 by Leave a Comment
Customers experience your brand in many ways. It’s in how your product works, how it feels, how easy it is to use … It’s in how you resolve a complaint … It’s in how easy it is to find an answer on your website … It’s in the colors inside your store, on your signs, […]
