Here’s an old idea for growing and sustaining a business in the shiny new digital world: Spread some love. Love is much more than an emotion. It is an action word. Love puts the interests of customers and stakeholders ahead of short term business interests. A business operating in love will look for products for its […]
The secret to surviving technology disruptions
Troubling thought, isn’t it? The idea that a new technology could come along at any time and disrupt your business … derail the comfortable status quo … maybe make you completely irrelevant to today’s customers. Are you ready to reimagine your business? Forbes says you better be. Last year it made the case that in […]
Customer love never fails
Today there is one commandment of marketing success. Get it right and everything falls into place. Miss it, and all of your marketing efforts are in vain. It is the foundation to building relationships with customers and prospective customers. The First Commandment of Marketing is: Love thy customer. That’s right, I dropped the L-bomb. Love […]