There is a difference between branding and being a brand. Branding focuses on the grand gesture. The big ad campaign with major media impressions. The breakthrough product innovation. The viral marketing event. Those things capture top-of-mind awareness for a short period of time. But in today’s noisy marketplace that awareness is quickly displaced by the […]
Heart Marketing in a Digital World
JOHN GREGORY OLSON
Latest Podcast Episode
Listen to the Episode Below
Subscribe on Apple Podcasts