June 18, 2024

He risked his future on this content strategy. Would you have done it?

What if you were to create content that helps your customers spend LESS time discovering your products? Content that leads them directly to their purchase destination, potentially cutting off opportunities to view other products that may lead to add-on sales? That is an approach to content marketing that turns conventional wisdom on its head. It […]

Your hidden source of unstoppable influence

In the excellent book The Five Levels of Leadership John Maxwell says, “Too often leaders place a higher value on impressing others than on having integrity with them.” This brings to mind a story. There was a vice president of field sales in a large corporation who was in a perpetual turf war with marketing. He criticized […]

The surprising rewards of going the extra mile

Going the extra mile is most-commonly associated with the merits of hard work and extra effort. That’s only a partial understanding of the original idea. Like many expressions, “going the extra mile” originates from a bible story. In Matthew, Jesus teaches his disciples the principles of humility and a servant heart when he says, “Whoever […]