Dear social media marketer, Pardon me while I vent for a moment … You see, I’ve been following you on social media for a while. I’ve used your product, and I like it. So I decided to follow your brand. I regret that now. I understand you are a business. You need to pump up […]
Your hidden source of unstoppable influence
November 27, 2013 by Leave a Comment
In the excellent book The Five Levels of Leadership John Maxwell says, “Too often leaders place a higher value on impressing others than on having integrity with them.” This brings to mind a story. There was a vice president of field sales in a large corporation who was in a perpetual turf war with marketing. He criticized […]
Thank you marketing on social media: 4 things you should do every day
November 21, 2013 by Leave a Comment
Four expert insights on giving thanks to your customers all year round on social media Social media exposes one of the biggest challenges to digital marketing success businesses face today. That is to break from a transactional mentality and shift into a relational mentality. The transactional mentality focuses on getting. So a lot of effort […]
The influence of the servant
October 14, 2013 by Leave a Comment
Every now and then I encounter a compelling example of a great servant-leader. It happened again recently. This year I attended a retirement party for 10 former colleagues I had worked with for many years. As you might imagine, it was a bittersweet event. It was also a classy sendoff sponsored by the management team. […]
