Heart Marketing in a Digital World
It’s a tormenting thought, really. If you take any time out from your daily grind of producing content, it will catch up with you eventually. Is your content marketing truly significant to your audience? Or do they see it as just another helping of empty calories in the fast food line of irrelevant marketing messages […]
It is like being in the Twilight Zone. You’re sequestered in a room with a half-dozen other business smarties toiling away at one of the toughest, most frustrating assignments you’ve faced in a long time. You’ve been tasked with describing your entire company in short sound bites that define your business. It should be simple […]
A story can save boring content – except when you tell it wrong Admit it. You’re a sucker for a good story, right? For good reason! Stories kindle your imagination. They make you feel something. No wonder content marketers have glommed onto storytelling as a way to pierce through the noise and clutter of the […]
Heart marketing is much more than touchy-feely emotional pandering to customers. It is smart business. For example, look at Taylor Swift. Not only is she a gifted musician, singer and songwriter, but she is also a savvy marketer. She has 140 million followers on Facebook, Twitter, Instagram, YouTube and Tumblr. But it’s not the size of […]
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