What if you were to create content that helps your customers spend LESS time discovering your products? Content that leads them directly to their purchase destination, potentially cutting off opportunities to view other products that may lead to add-on sales? That is an approach to content marketing that turns conventional wisdom on its head. It […]
He risked his future on this content strategy. Would you have done it?
Filed Under: Content Marketing Tagged With: app, Brand, content marketing, content strategy, Customer Experience, customer loyalty, helpfulness, Marketing, marketing strategy, mobile marketing, real-time marketing, Sales
Your hidden source of unstoppable influence
In the excellent book The Five Levels of Leadership John Maxwell says, “Too often leaders place a higher value on impressing others than on having integrity with them.” This brings to mind a story. There was a vice president of field sales in a large corporation who was in a perpetual turf war with marketing. He criticized […]
Filed Under: Influence Tagged With: Agape, Emotions, Empathy, helpfulness, Influence, Influencing Others, John Maxwell, Leadership, love, Love Chapter, Power And Influence, social media
The surprising rewards of going the extra mile
Going the extra mile is most-commonly associated with the merits of hard work and extra effort. That’s only a partial understanding of the original idea. Like many expressions, “going the extra mile” originates from a bible story. In Matthew, Jesus teaches his disciples the principles of humility and a servant heart when he says, “Whoever […]
Filed Under: Heart Marketing Tagged With: Andrew Carnegie, customer service, Going The Extra Mile, helpfulness, Influence, Matthew 5:41, Napoleon Hill, service, social influence, social media, success, twitter