June 25, 2017

The heart of great content marketing: ‘Giving content gifts’

What kind of content will the people you hope to influence truly value? Not something they snack on like a bag of chips and are soon hungry for something else. But nourishing content that sticks to the ribs and gives them something they really want. It’s a question I had the opportunity to ask Ann […]

Power up your content marketing with brand stories: 4 ideas you can use today

  Here are excerpts from four excellent books on content marketing and copywriting that give practical tips for telling stories to inspire and influence business audiences     Use the language of your audience You develop an unbreakable bond with your audience by using attention, empathy, storytelling and mirroring. You get attention with a compelling […]